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Eye Velvet Wide Awake

£33.00 £24.75 Sale
Tax included. Shipping calculated at checkout.

Peachy matte cream shadow for a bright, well-slept look in seconds.

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  • alt-tag Melon
  • alt-tag Wide Awake
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  • alt-tag Afternoon Tea
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  • alt-tag Suede
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  • alt-tag Weekend
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  • alt-tag Blonde
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How it works for you

Sheer matte lid tint with a diffused finish. The weightless mousse texture has a smoothing, lid-perfecting and long-lasting formula. Eye-enhancing colours range from watercolour tints and subtly smoky shadows to statement brights.

Eye Velvet is the perfect choice for one-step, super-simple, natural and flattering eye make-up for day or evening wear. If you find eyeshadow fussy or complicated, Eye Velvet is for you. No more need to carry round brushes, suffer cracked powders in your makeup bag, or remember complex application routines.

Eye Velvet is also perfect if you have trouble with powder eyeshadow or sensitive eyes as this is free of added chemical preservative and fragrance, and it won't drop or move.
How to apply

Apply across the lid or along the lashline with integral wand applicator. See selected shades in action in our video!
What people say

Daily Mail

Elsa McAlonan wrote 24th June 2020 "Moves like a dream. Weightless mousse feels light and super smooth. Easy to apply. 5/5"

Stella Magazine - The Sunday Telegraph

Annabel Jones wrote 15th March 2020 "This weightless mousse takes two seconds to apply and comes in eight pretty spring shades."

Women's Fitness Magazine

Seen in Beauty Bag feature April 2020: "With a mousse-like texture and supersmooth coverage, this matte cream shadow glides on effortlessly."

Woman & Home Magazine

Fiona McKim wrote August 2020 "...smooth, mousse-like texture that's delicious to blend. One coat gives a semi-sheer hint of colour"
Ingredients

CYCLOPENTASILOXANE, HYDROGENATED POLYISOBUTENE, TALC, OCTYL DODECANOL, ISOSTEARYL ISOSTEARATE, GLYCERYL BEHENATE, PARAFFIN, CERA MICROCRISTALLINA (MICROCRYSTALLINE WAX), DISTEARDIMONIUM HECTORITE, SYNTHETIC WAX [+/- CI 77891 (TITANIUM DIOXIDE), CI 77288 (CHROMIUM OXIDE GREEN), CI 77289 (CHROMIUM HYDROXIDE GREEN), CI 73360 (RED 30 LAKE), CI 77007 (ULTRAMARINE), CI 77510 (FERRIC FERROCYANIDE), CI 77742 (MANGANESE VIOLET), CI 19140 (YELLOW 5 LAKE), CI 77491 (IRON OXIDE), CI 77492 (IRON OXIDE), CI 77499 (IRON OXIDE), CI 77002 (ALUMINIUM HYDROXIDE)]

MADE IN ENGLAND. 3G. FRAGRANCE-FREE.
<p>Free Delivery on UK orders over £65</p>

Free Delivery on UK orders over £65

<p>Choose Up to 3 Samples at Checkout</p>

Choose Up to 3 Samples at Checkout

<p>Free & Easy Returns</p>

Free & Easy Returns

Key Ingredients

Waterproofing Polymers

Modern acrylate and polymer materials that help create a weightless, pliable yet water-resistant film on the surface of the skin. This makes makeup products last longer and be less likely to dissolve, smudge or melt away when they encounter sebum and moisture from your skin and the environment.

Montmorillonite & Hectorite

Clay-like silicates chosen for their ability to thicken formulations weightlessly and absorb water, helping shine control on the skin. Their positive electric charge also encourages pigments to remain uniformly dispersed – essential for a beautiful payoff in application.

Micro-Milled Pigments

Encompassing the incredible cornucopia of vegan colourants used in varying quantities to create the vibrant shades which define lip and eye makeup. They in turn are derived from clever combinations of mineral petroleum and metal salts. We like to micro-mill our pigments to reduce particle size and obtain optimal colour development.

Skin-Perfecting Smoothers

Referring to a group of modern polymer materials including nylon and silicones chosen for their fluid properties and sensory benefits. They improve the look and feel of skin, filling in fine lines and pores to create a smooth, flawless and silky skin texture. Oil-free and non-comedogenic, with a unique molecular structure, they feel light and breathable.